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Sales of Luxury Toilet Roll are latest signal that Britain’s feeling flush again

Sales of luxury toilet roll are latest signal that Britain’s feeling flush again as stores reveal an increase in demand for the more expensive brands

• British people are buying luxury toilet roll rather than cheaper alternatives
• Sales increasing 12 per cent year on year according to some supermarkets
• Economists have started using it as the barometer for economic recovery
• Only 5.3 per cent of toilet paper sales in UK is made up of cheaper brands
• Toilet paper sales in UK has grown by 2 per cent and is worth £1.9 billion
• Meanwhile sales of luxury toilet paper in the US hit $1.4 billion last year

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